Digital marketing ethics and AI – Dubai

2,500 USD/candidate

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Outlines of the course

1. Foundations of Digital Marketing Ethics

• Core ethical principles in digital marketing
• The marketer’s responsibility in a data-driven economy
• Ethical implications of personalization, targeting, and persuasion

2. Data Privacy & Consent in the AI Era

• Understanding GDPR, CCPA, and emerging data laws
• Ethical data collection: cookies, pixels, and user tracking
• Consent-driven marketing: opt-ins, transparency, and control

3. Algorithmic Bias and Fairness

• How AI models can reinforce discrimination
• Ethical considerations in audience segmentation and targeting
• Case studies of bias in AI-driven ad delivery

4. Truthfulness in AI-Generated Content

• The thin line between persuasive and deceptive AI content
• Disclosure policies: bots, deepfakes, and synthetic influencers
• Best practices for transparency in AI-powered copy, video, and chat

5. Responsible Use of AI in Advertising

• Ethical use of predictive analytics and behavioral data
• Guardrails for AI-based decision-making in campaigns
• Avoiding manipulation through hyper-personalized content

6. Social Impact and Platform Responsibility

• Misinformation, echo chambers, and brand responsibility
• Ethical ad placement on social platforms (YouTube, Meta, TikTok)
• How to align marketing with corporate digital responsibility (CDR)

7. Future-Proofing: Building an Ethical AI Marketing Strategy

• Creating an AI ethics policy for your marketing team
• Frameworks for ongoing auditing and compliance
• Educating teams and stakeholders on ethical boundaries

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